From A Clerk To The Most Influential Executive—Know About Luiz Carlos Trabuco

Luiz Carlos Trabuco is one of the most influential leaders in the Brazilian financial sector. He is the former president of Bradesco bank after taking over from Marcio Cyriono in 2009.

When Luiz Carlos Trabuco took over the company, Bradesco was rating below its rival, Unibanco which had been leading in the banking sector since its acquisition of Banco Itau. However, during his tenure, Luiz Carlos Trabuco ensured that the company rose to the top, becoming the second best bank in Brazil.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi

How Luiz Carlos Trabuco made the bank gain its position
Six years after Luiz Carlos Trabuco took over Bradesco, he ensured that he made several strategic and operational choices that would impact the bank up to date. With the permission of Lazaro Brandao who was the company’s chairman, Luiz Carlos Trabuco led the purchasing of HSBC Brazilian branch at a price of $5.2 billion. This unexpected move remains historical in Brazil as no other company has ever made such a huge risk. Bradesco managed to triple its market share and eventually took back its top position in the private banking sector. Due to this success, Luiz Carlos Trabuco was named the Entrepreneur of the Year in 2015. He has continuously received several awards since he became the company’s president and is an award winner as the Insurance Personality of the Year two consecutive times in his career.

His career journey
Luiz Carlos Trabuco could be described as the son of Bradesco since this is the place he has been throughout his career. The exemplary figure worked hard to attain the presidency position. Although he started as a clerk when he joined the company in 1969, Luiz Carlos Trabuco has always remained committed and loyal to Bradesco. He worked through a series of levels and was later appointed the Vice President of the bank in 2003. With the support of Marcio Cyriono, the leader came up with strong strategies and foundations that resulted in the company’s 30 percent growth.

What makes Luiz Carlos Trabuco Cappi stand out?
Luiz Carlos Trabuco is considered a bold leader with exemplary leadership traits. When he took over the bank, he introduced new policies that would lead to Bradesco’s success according to He first came up with the idea of bringing together all executives of the bank. This ensured easy supervision and collaborative efforts towards achieving the company’s goals. Luiz Carlos Trabuco has indeed shown his leadership strength throughout the years.

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