Fabletics : The Future Leader of Active Wear E-Commerce Industry

One of the greatest perks of having an online business is the fact that you don’t need to invest much in stock. You can always make the items as orders come through. This situation prevents dead stock and in turn improves on the returns. However not all types of businesses can excel online, unless there is a very good strategy in place. For example, a company in the clothes industry is likely to be more successful is they operate in a physical store. This is because people love to fit and see clothes in their bodies before they can purchase. So in such an industry, the online stores would only work to create brand awareness. But I am not saying that people will not buy from an online clothes store. They will if you know how to get them to buy. If you have no clue on what am talking about, I will give you a perfect example of Fabletics.


Fabletics opened its doors in the year 2013. That is exactly four years ago. However, by their net worth, you cannot tell that the company has been in the market for a fairly short time. They have grown to over $250 million and their growth is predicted to grow even higher in the years to come. The company started as a women workout gear only company. They also only conducted business online. But in the recent days things have changed. They have had to do the following in order to increase their market share.


Open Retail Stores

Fabletics didn’t have physical stores in the past. As I mentioned above, their business was purely online. However, with time they have discovered the essence of having physical stores. They noted that people would go to their website only to check what was trending. But at the end of the day, a huge percentage of these leads would end up in their local stores where they would get something similar. By setting up physical stores, they hope that customers who have such tendencies will pop into their physical stores where they are guaranteed of getting similar goods.



Value is one of the characteristics that places Fabletics at a competitive advantage over their competitors. At Fabletics, you get a variety of colors, patterns and styles. Their apparels are the true picture of fashion. The quality is also on the level of those premium active wear brands. But when you come to pricing, you will not believe your eyes. They have crazy discounting strategies that allow you to buy at very low prices.


How Fabletics Works

When you want to purchase anything from Fabletics, all you have to do is log into their website and fill a short survey. Using this survey, they will customize a range of products from which you can choose. If you like something, you have the option of purchasing on the go or by first becoming a VIP member. Their VIP membership allows you to shop at discounted prices every time, therefore saving you a lot of money.

Avoid Paper Tiger: Trust US Money Reserve Gold

Papyrus (paper) was invented in Egypt. It is a great way to write down financial transactions in a cheap fashion. It is not a great way to store wealth.


Many financial experts believe that paper fiat currency is not money, because money must be a store of wealth. Paper dollars are receipts. That is why hardened veterans purchase US Money Reserve gold for their family estates.


“Gold Superiority”


Plato discussed shadows and how man would watch them like a puppet show. The problem with paper assets is that they are actually “shadows” of the real wealth. You might even find that there are multiple owners of the same asset, as part of a banking scheme called “rehypothecation.”


When you purchase a gold coin from the new and improved US Money Reserve website, you are the sole owner. The site is run by a former US Mint Director, who knows what he is talking about. You can get the latest coins from the United States government.


“Self-Directed Gold IRA”


There is also information on the “Self-Directed Gold IRA Program” at US Money Reserve. This gives you more control over your own retirement plan. As knowledge increases amongst the population, more people can make the important decisions, needed to increase their wealth.


Of course, one decision that you must make is to get some more solid wealth in your pockets. You don’t need a paper receipt, do you? You need something of real value when everything falls apart.


“US Mint Coins”


The full faith and authority of the United States government is behind its gold coins. What is the difference between a gold coin and paper dollar? With a gold coin, you have the intrinsic value of the gold content.


Gold coins are also collectible. You don’t see too many paper dollar conventions, buying and selling the old notes. With US Money Reserve gold coins, you can join the numerous coin conventions and exchange your impressions.


If you don’t want your estate to be a “paper tiger,” then don’t fill it with papyrus notes. Trust in real US Money Reserve gold coins.

Learn more:



Nourish Your Lips With The Advantages Of EOS Lip Balm Products

Do you wrestle with dry cracked lips? Are you looking for quality protection from the threat of the winter cold? EOS lip balm products provide a rich assortment of all natural ingredients that include shea butter. You have the satisfaction of seeing softer lips from the first application. Thousands of women around the world including your favorite celebrities like Kim Kardashian and Miley Cyrus have used shea butter products. More importantly, they are hypoallergenic and cruelty-free. Enhance your lips with shea butter products that have been used for centuries to heal and restore skin. Give your lips guaranteed moisture and protection from the effects of smoking, the elements, and other harsh beauty care products with additives.

Make The Switch To Evolution Of Smooth

Beauty care experts have chosen EOS lip balm products for their clients ten to one over products like Chapstick. Evolution of Smooth is known for its advanced moisture protection, vitamin contents, and amino acids. However, it is infused with a shea butter base. Their products are 95% organic and guarantee to leave your lips feeling ultra smooth. They are also popular for their delectable flavors that your lips will crave. Give your lips superior protection with Evolution of Smooth.com products.


– Lemon Drop

– Sobet

– Mint Kisser

– Almond Milk

– Original EOS

and more…

Give your lips the proper balance of moisture and shine with EOS lip balm products. They enrich your lips and infuse within the skin to ensure that they get saturated with moisture instead of a coating on the top of the lips. Take control of your lips and make a decision to have ultra smooth lips when and where you need it with EOS lip balm products like Evolution of Smooth. Show your lips how much you care. Order the products online on eBay or https://evolutionofsmooth.com/limited-edition.html.


José Borghi is one CEO that Clearly Understands the Requirements of his Customer

Jose Borghi has been involved in the advertising business for over twenty-five years. His illustrious reputation is noted throughout the country. Mr. Borghi has been responsible in creating some of the most thought-producing works, on an international basis, as well as inside of Brazil. Jose Borghi began his advertising career, in 1988, at the well-renown firm of Standard Ogilvy. He worked, too, at some other outstanding agencies, in example, Talent, FCB, Dm9DDB and Leo Burnett.

José Borghi, between the years of 1994 and 1999, worked for DM9DDB. It was, while, at DM9DDB that he produced some dynamite advertising campaigns. His profile, as it pertains to his work, at this entity, include the following:

  • Parmalat’s Mammals/mammals;
  • Carlinhos, (Against Prejuidice Towards Persons with Down’s Syndrome);
  • Itaú,
  • INBEV and more.

Borghi worked at Leo Burnett, in 1999. Borghi was the Chief Creative Officer at the organization. He progressed to the position of the company’s Chief Executive Officer in 2001. Mr. Borghi, during the time period, produced some very impressive campaigns, i.e. Fiat. The “Fiat Campaign” became a market leader within the nation—and for the first time. Afterwards, Mr. Borghi, started his own agency: BorghiErh, in 2002.

BorghiErh merged with the international network known as Lowe + Partners. Mr. Borghi became the Chief Creative Officer for this entity. The infrastructure of the organization was restructured. Once this restructuring process was completed: the agency name changed to: Borghi Lowe. Mr. Borghi, took over as Chief Executive Officer of the Mullen Lowe Group—in 2015. The Mullen Lowe Group is a Brazilian agency.

José Borghi has received much in the way of commendation, throughout his illustrious career. Mr. Borghi has receviced awards at all of the Brazilian and International events inclusive of the following:

  • Twenty–Cannes,
  • Eleven–One Show,
  • Fifteen–New York Festival,
  • Seven–London Festival,
  • Twelve–Clios, and
  • Sixteen–April Awards

Other Commendations include:

  • Copywriter–Most Awards–Archive Magazine–1999,
  • Professional Agency–Brazilian Advertising Professional Association–2009,
  • Professional Advertising of the Year at the Columnists’ Awards–2009,
  • Professional Advertising of the Year–Brazilian Advertising Association–2014

Further, José Borghi represented Brazil, as press jury, at the prestigious Cannes Lions International Advertising Festival. He served in this capacity, in 2002, and in 2003.

As evidenced, within the preceding text: the talent of José Borghi is nearly second-to-none. Too: he lends, to his artistic skill, a unique ability to lead. He has established himself, by way of his artistic works, understands the thinking of the consumer as well as the business. He is determined in getting the word out, with regard to his customer’s brand. José Borghi is a skilled “go-getter.” His impressive list of awards and commendations, are proof enough: José Borghi clearly understands the requirements of his client.