Jose Borghi has been involved in the advertising business for over twenty-five years. His illustrious reputation is noted throughout the country. Mr. Borghi has been responsible in creating some of the most thought-producing works, on an international basis, as well as inside of Brazil. Jose Borghi began his advertising career, in 1988, at the well-renown firm of Standard Ogilvy. He worked, too, at some other outstanding agencies, in example, Talent, FCB, Dm9DDB and Leo Burnett.
José Borghi, between the years of 1994 and 1999, worked for DM9DDB. It was, while, at DM9DDB that he produced some dynamite advertising campaigns. His profile, as it pertains to his work, at this entity, include the following:
- Parmalat’s Mammals/mammals;
- Carlinhos, (Against Prejuidice Towards Persons with Down’s Syndrome);
- INBEV and more.
Borghi worked at Leo Burnett, in 1999. Borghi was the Chief Creative Officer at the organization. He progressed to the position of the company’s Chief Executive Officer in 2001. Mr. Borghi, during the time period, produced some very impressive campaigns, i.e. Fiat. The “Fiat Campaign” became a market leader within the nation—and for the first time. Afterwards, Mr. Borghi, started his own agency: BorghiErh, in 2002.
BorghiErh merged with the international network known as Lowe + Partners. Mr. Borghi became the Chief Creative Officer for this entity. The infrastructure of the organization was restructured. Once this restructuring process was completed: the agency name changed to: Borghi Lowe. Mr. Borghi, took over as Chief Executive Officer of the Mullen Lowe Group—in 2015. The Mullen Lowe Group is a Brazilian agency.
José Borghi has received much in the way of commendation, throughout his illustrious career. Mr. Borghi has receviced awards at all of the Brazilian and International events inclusive of the following:
- Eleven–One Show,
- Fifteen–New York Festival,
- Seven–London Festival,
- Twelve–Clios, and
- Sixteen–April Awards
Other Commendations include:
- Copywriter–Most Awards–Archive Magazine–1999,
- Professional Agency–Brazilian Advertising Professional Association–2009,
- Professional Advertising of the Year at the Columnists’ Awards–2009,
- Professional Advertising of the Year–Brazilian Advertising Association–2014
Further, José Borghi represented Brazil, as press jury, at the prestigious Cannes Lions International Advertising Festival. He served in this capacity, in 2002, and in 2003.
As evidenced, within the preceding text: the talent of José Borghi is nearly second-to-none. Too: he lends, to his artistic skill, a unique ability to lead. He has established himself, by way of his artistic works, understands the thinking of the consumer as well as the business. He is determined in getting the word out, with regard to his customer’s brand. José Borghi is a skilled “go-getter.” His impressive list of awards and commendations, are proof enough: José Borghi clearly understands the requirements of his client.